Voice capture
Weekly 30-min interview with founder / expert. We mine the raw take and turn it into a post, a short video and a carousel.
Social media
Social content your buyers actually read — on the channel where they actually live.
Content operation built around one thing: your buyer. We pick the right channel for them (the one they use to research and decide) and turn it into the spine; the rest get recycled assets. Owned by a single team that writes, publishes and talks to comments — like a newsroom, not an agency.
Why this service exists
Posting is easy. Being read by the right person is the whole job.
Most corporate social is lowest-common-denominator: quotes, stock photos, "Happy Friday". It generates likes from your mum and junior recruiters. We build a content operation aimed at one specific buyer, with a voice that sounds like a human with a point of view — because that's what gets shared, and shared is how buying now starts.
It's for you if…
- Your social profiles are a graveyard of re-posted press releases.
- You suspect your founder has a voice worth hearing — and no time to post.
- You sell a considered service that benefits from authority.
- You want social measured against captured customers, not vanity.
How we work
A newsroom cadence: weekly interviews in, polished posts out.
Publish & engage
We publish on the personal + brand account, reply to comments in your voice, and route DMs to sales.
Report & recycle
Monthly report: reach, DMs, meetings attributed. Top posts recycled into ads and email.
Naturally pairs with
Other things WebHeroe does
Next step
Let's audit your social channels. 30 min. Written report.
You walk away with 5 concrete things that are broken and 3 posts you should publish next week.