Irregular pipeline
Some months fire, others dry. Impossible to plan hiring or invest with confidence.
WebHeroe · MAPA Method · Marketing System
Stop depending on word-of-mouth. Turn your pipeline into a system.
We install the MAPA method into services SMEs: we map where your pipeline actually breaks, pick one profitable channel, sharpen the message and automate the follow-through. Qualified leads — not noise — land in your CRM every month.
+10 años working with services SMEs
4 phases documented process
1 channel at a time, done right
Does this sound familiar?
Your best quarters came from referrals. That is exactly the problem.
When growth depends on who-knows-who, a single lost client drags the whole year. And your marketing — if it exists — is handled "by whoever has a free hour": the CEO, the assistant, a salesperson. There is no owner, no plan, no reporting.
Generic message
"Quality and service" is what your competitors say too. Your differentiator dies in a folder.
Unused CRM
Leads pile up without follow-up. The salesperson chases fires; nothing predictable.
Web that doesn't sell
Your website is a folder, not a salesperson. It neither ranks nor converts.
Weak reputation
Your competitor is worse, but shows up everywhere. You don't. Opportunities pass you by.
No marketing owner
Everyone kind of does something. Nobody owns outcome. No reporting. No accountability.
It's not a sales problem. It's not a team problem. It's a system problem.
The MAPA method
Four phases. One channel at a time. Reporting every month.
MAPA is a sequenced process, not a "we'll do a bit of everything" plan. First we see (Mapping). Then we focus (Assignment). Then we optimize (Potentiate). Finally we convert (Attraction). You always know which phase you are in and what the next milestone is.
1 — Mapping (diagnosis)
We audit what is actually happening — without assumptions.
- Ideal Customer Profile and real-decision-maker persona.
- Most profitable services vs. the ones that waste your time.
- Local competitive landscape: who shows up, who ranks, who has proof.
- Current channels audit: website, social, Google, ads, referrals.
2 — Assignment (focus)
We pick one primary channel — and commit.
- Decision tree: which channel pays back fastest given ticket size and cycle length.
- Based on ticket size, cycle length, buyer behaviour, existing assets.
- We stop spreading thin. Other channels come later, one by one.
3 — Potentiate (optimize & automate)
Your message gets sharp. Your operations get silent.
- Sales narrative aligned with marketing — same story, same words.
- Landing pages, lead-magnet, nurturing sequences.
- Automated follow-up: quotes, replies, CRM hygiene.
4 — Attraction (conversion)
Visibility turns into meetings and clients.
- Qualified leads (MQL → SQL) with a clear definition and SLA.
- Monthly dashboard: leads, source, cost, meeting rate, closed-won.
- Predictable pipeline, planning hiring and cash with data — not hope.
What "a working pipeline" looks like
Numbers, not promises.
5–20
qualified leads / month (depending on ticket)
1
primary channel, done right
-40%
average sales-cycle compression (12 months in)
4
phases with clear, documented milestones
What clients say
Reviews on Google
Pablo García Torres
★★★★★
Muy buena experiencia, gran profesional que sabe cómo gestionar un proyecto. Recomendable
Paco García Sánchez (conygan)
★★★★★
No sabía lo que se podía ganar de tiempo hasta que Álvaro hizo un estudio de mi empresa.Ahora he multiplicado mi tiempo una barbaidad
Izan Camps Aznar
★★★★★
JESUS SANCHIDRIAN
★★★★★
Estoy tomando clases de IA con Álvaro y no podría estar más satisfecho. Su enfoque está totalmente orientado a resultados: te enseña a exprimir los LLMs y a crear automatizaciones que realmente ahorran tiempo. Las clases son online, la comunicación es fluida y el método es muy participativo. Se nota que domina la mater…
yasser azzouz
★★★★★
The team is professional and reliable, and the quality of their design and automation services is excellent. Special thanks to Álvaro, who was extremely helpful throughout the project and always found solutions to any problem that came up. His support made the whole process smooth and stress-free
Diego Buades
★★★★★
Estoy muy contento de la Ayuda que me ha proporcionado Álvaro, realmente me ha servido de mucho.
What CEOs ask us first
Straight answers, not sales talk.
We already have a website and social profiles. Do we really need more?
You don't need more — you need coherence. Most sites and social profiles are a folder with no owner. MAPA pulls them into one sales narrative and one channel. If that's not your bottleneck, we'll tell you in Phase M and refund the diagnosis.
Our sales cycle is 3–9 months. Can you even measure anything?
Yes — you measure leading indicators: qualified leads, meeting rate, proposal ratio, pipeline coverage. Revenue comes at its own pace; the system tells you — with certainty — whether it's healthy before the quarter ends.
We've had bad agency experiences before.
Same reason we built MAPA: we refused to keep shipping "posts and Ads" without ownership. Every phase has a defined deliverable, a milestone, and a number. If Phase M shows we're not the right fit, we say so before you sign.
We don't want to become social-media influencers.
You don't have to. MAPA runs with the CEO visible or not. We build the system around your team's reality — not the other way around.
How long until we see results?
Phase M (diagnosis) — 2 weeks. Phase A (channel pick + first assets) — 4–6 weeks. First qualified meetings — typically weeks 6–10. Predictable pipeline — 3–6 months. Not magic: a system.
30-min meeting · no commitment
Tell us where your pipeline breaks. We'll tell you if MAPA fixes it.
Phase M (diagnosis) is paid only if we're a fit. If we're not, you walk away with a written audit of your current marketing. Either way, you gain clarity.